Frequently Asked Questions

Whether you're considering Know Yourself, Alignment Circle, Alignment Intensive, Alignment Partnership, or simply exploring my work, you'll probably find your answer here.

Working with Jet

Who is Jet Swain?

For more than thirty years, I've helped people navigate important decisions—as a strategist, creative director, writer and facilitator.

Today my work is focused on helping people know themselves, live their values and make decisions they can trust.

How can I work with you?

There are several ways to work together, depending on where you are.

• Know Yourself (self-guided digital experience)

• Alignment Circle (small group programme)

• Alignment Intensive (private one-to-one support)

• Alignment Partnership (ongoing trusted thinking partner)

• Speaking

• Workshops & Facilitation

• Studio Jet

If you're unsure where to begin, start with Work with Jet, or simply get in touch.

Do you work with individuals or organisations?

Both.

Some people come with one important personal decision.

Others are founders, executives, leadership teams and organisations navigating growth or change.

The common thread isn't who you are.

It's that something important deserves thoughtful attention.

Do you work online?

Yes.

Most of my work is delivered online, allowing me to work with clients throughout Australia and internationally.

Speaking engagements and workshops can be delivered online or in person.

About the work

What makes your approach different?

I don't tell people what to do.

I help people understand what matters most, explore their options and make decisions they can trust.

Everything I offer—from Know Yourself to Alignment Partnership—is built around one belief:

When you know yourself and live your values, better decisions become possible.

What's the difference between Know Yourself, Alignment Circle, Alignment Intensive and Alignment Partnership?

Know Yourself is a self-guided digital experience to help you reconnect with what matters most.

Alignment Circle is a six-week small group experience for building confidence and practising values-led decision making.

Alignment Intensive is private one-to-one support for one important decision or crossroads.

Alignment Partnership is ongoing values-led support for people who want a trusted thinking partner as life and work continue to evolve.

Do you tell people what decision to make?

No.

My role isn't to provide the answer.

It's to help you hear your own.

Together we'll clarify what matters, explore your options and create the confidence to move forward.

Why do you place so much emphasis on values?

Every decision reflects what matters to us—whether we realise it or not.

When we're clear about our values, decisions become simpler because we're no longer trying to meet everyone else's expectations.

That's why values sit at the centre of all my work.

What kinds of decisions do you help with?

Career changes.

Business decisions.

Leadership challenges.

Relationships.

Life transitions.

Creative direction.

Complex organisational decisions.

If it matters to you, it's worth approaching thoughtfully.

Speaking, Workshops & Facilitation

Can you speak at our conference or event?

Yes.

I speak at conferences, leadership events and organisational gatherings on values-led leadership, decision making, creativity and The Affection Economy.

Do you facilitate workshops?

Absolutely.

I design and facilitate workshops that help people make better decisions, strengthen culture and align around what matters most.

Publications

Where should I start?

If you're interested in practical decision making, begin with Know Yourself or The Values Compass.

If you're curious about the ideas behind the work, explore Storymaker or The Affection Economy.

Are your publications used in your programmes?

Yes.

Many of the books, workbooks and digital resources are integrated throughout Alignment Circle, Alignment Intensive and workshops as practical tools rather than optional extras.

Storymaker

What is Storymaker?

Storymaker is where I share essays, reflections and stories about decisions, creativity, values and what it means to live intentionally.

It's the ongoing conversation behind my work.

Studio Jet

What is Studio Jet?

Studio Jet is my creative practice.

It's where illustration, storytelling and design come together to explore many of the same ideas found throughout my decision-making work.

Can I commission creative work?

Yes.

Selected commissions, collaborations and creative projects are available throughout the year.

Please get in touch to discuss your idea.

General

Where are you based?

I'm based in Sydney, Australia, and work with clients nationally and internationally.

I don't know where to start.

That's completely normal.

Most people don't arrive knowing exactly what they need.

Whether you're considering Know Yourself, Alignment Circle, Alignment Intensive or Alignment Partnership, we'll work out the right place to begin together.