Work with Jet Swain — keynote speaker, leadership coach, and cultural strategist.
Lead with heart.
Work with purpose.
At the heart of everything Jet does is a clear intention: to help people, teams, and organisations lead with courage, clarity, care and kindness.
Whether you’re seeking mentoring, executive coaching, a keynote speaker, a bespoke workshop, or strategic support, Jet brings over three decades of leadership and lived experience, always grounded in values, vision, and a deep commitment to meaningful change.
Work with Jet
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Mentoring & Coaching
Jet’s mentoring and coaching are grounded in the Affection Economy, a values-led approach centred on connection, courage, and human-centred leadership.
Executive Coaching for Senior Leaders
For senior leaders, founders, and creative decision-makers ready to lead with clarity, conviction and care. Drawing on over 35 years in design leadership, strategy, and business transformation, Jet offers a rare mix of sharp strategic insight and grounded, compassionate challenge — especially in times of growth, complexity or change.
One-on-One Mentoring
Tailored support for women in leadership, purpose-led professionals, and creative changemakers in seasons of transition, reinvention or expansion. Jet brings lived experience, deep empathy and courageous conversation to help you reconnect with your voice, power and direction.
Small Group Coaching
Bespoke programs for leadership teams, emerging voices and women’s networks focused on alignment, inclusive leadership and values-led transformation. Jet creates space for shared growth and collective clarity — one conversation at a time.
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Keynote Speaking & Facilitation
Keynote Speaking & Event Hosting
Jet delivers impactful, values-led storytelling that challenges, uplifts, and stays with the audience long after the event. Each keynote is carefully tailored to the audience and anchored in the core themes of the Affection Economy—from inclusive leadership to creative courage, purpose, and culture change.
Workshop & Retreat Facilitation
Jet designs and facilitates interactive workshops and retreats that foster connection, reflection, and practical action. Her sessions create space for people to think deeply, speak honestly, and lead with intention.
Each experience is tailored to the group’s needs and may explore themes like values-led leadership, narrative strategy, inclusive culture, creative courage, and human-centred decision-making.
Jet’s facilitation is warm, clear, and quietly powerful. It combines decades of lived experience, systems thinking, and the belief that real change begins with how we show up together.
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Advisory & Strategic Partnerships
Consulting & Advisory Services
Jet offers values-led strategic consulting and advisory services focused on cultural transformation, leadership alignment, and narrative clarity. Her approach brings together decades of experience in creative and design strategy, systems thinking, and human-centred design.
Partnership Engagements
Jet partners with organisations on fractional, project-based, or purpose-driven engagements, ranging from brand strategy and research to content writing, program design, training, curated events, and commissioned storytelling. Every partnership is bespoke, collaborative, and anchored in values with real-world impact.
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Writing, Op-Ed Commisions & Workshops
Jet writes essays, op-eds, and thought leadership pieces that explore how we live, lead, and belong through the lens of the Affection Economy. Her work is grounded in values like kindness, courage, equity, and care, often challenging the status quo in business, creativity, and leadership.
She is available for:
Commissioned opinion pieces and guest editorials
Syndication or republication of existing essays
Workshops and training on storytelling, values-led leadership, inclusive communication, and the power of narrative in systems change
If you’re looking to commission Jet’s writing, book a workshop, or collaborate on something meaningful, please get in touch.
What people are saying about Jet as a mentor
“Having the privilege of working alongside Jet for two years was truly transformative. While she officially managed me for one year, her unwavering support and mentorship were evident throughout our entire working relationship. Jet’s extensive knowledge and experience served as a constant source of inspiration, shaping me into an empathetic designer. I am genuinely thankful for the opportunity to have worked under her leadership and am forever appreciative of the positive influence she had on my career.”
— Mikaela McLean | Senior Product Designer
“Working with Jet Swain at Freestate in 2018 was a turning point in my career. As a mentor and leader, Jet guided with a rare mix of creative clarity, emotional intelligence, and deep care for people. She saw potential in me that I hadn’t yet recognised in myself, and her coaching gave me the confidence to take creative risks, speak with intention, and lead with empathy.
Jet's approach to mentorship is grounded in what she now calls the Affection Economy—an intuitive, human-centred way of working that nurtures connection and meaning. She doesn’t just advise; she listens deeply, asks sharp questions, and helps you unearth your own answers. Her impact has stayed with me well beyond our time working together, and I regularly draw on her wisdom in both my professional and personal life.
If you're looking for a mentor who will challenge, support, and truly see you, Jet is it.”
— Maddie Miller
“I had taken some time away, since April 2024, from my baby (an app to stave off low mental health hygiene).
I thought that I was so far away from the next steps and had no idea where or how to go on.
My app design was always at the back of my mind, but I had to focus on my day job away from the Thinkers Academy to buy my first property.
As a happenstance, I shared a post from the wonderful Jet Swain on Thursday.
I had mentioned my app to her in the DM, and she had offered to be in my corner to get my app on the right trajectory!
The very next day, I got her on a Start-up Founder session, and now my dream for my app testing is well and truly alive!!”
— Jaycee Rose Alabanza | Founder
