Affection isn’t soft — it’s grit with grace.

Like the Noble Eightfold Path, it’s a compass for action: guiding us to defend humanity with courage, clarity, and compassion.

Affection isn’t just a movement, it’s a cultural shift. As our old stories of growth unravel, affection offers a new way to measure meaning, connection, and belonging.

Jet Swain keynote speaker at NOVA Entertainment conference

Each value in The Affection Economy begins with a Sanskrit word — chosen not for effect, but to bring us home to what matters. Here’s why.

We can’t live company values if we don’t know our own. This post explores why alignment must begin with the individual — not the poster on the wall.

What if business had a beating heart?

Jet Swain’s upcoming book The Affection Economy explores values-led leadership, conscious growth, and how affection can shift the way we live, lead, and belong — without compromising people, profit, or planet.

Courage doesn’t always roar. In this story, Jet Swain explores how small acts of bravery guide us toward a values-led life — even when no one’s watching.

Trust isn’t built in grand gestures — it’s shaped in the micro-moments. These quiet glimmers of presence, care, and consistency are what truly define values-led leadership.

Affection isn’t romantic or weak — it’s a leadership choice. In this post, Jet Swain unpacks why affection is the bold foundation of a values-first future.

Matriarchs don’t retire—they rise.

From menopause to management, from orcas to org charts—this post explores why the world needs the wisdom of older women now more than ever.

Integrity isn’t loud. It begins with small, deliberate choices — the kind that rarely make headlines but quietly shape how we lead, work, and show up in the world. Inspired by the beautiful comic by Grant Snider, this piece explores how tiny acts of alignment can ripple outward to spark real, lasting change.

Image credit: Grant Snider, “Tiny Revolutions” – www.incidentalcomics.com

A movement for those who believe business can be kind, leadership can be human, and change starts with us.

A night of applause. A moment of pride. And a quiet discomfort that lingered just off-stage. This is a reflection on who we honour, what we overlook, and the values we carry with us.

We believe affection is not soft — it’s a strategy.

This is the beginning. A soft launch. A quiet spark.
Each week, I’ll share a story, a value, a truth.
Not just as a storyteller, but as a story maker—