Writing, Programs & IP

Writing and intellectual property are not side projects in my work.
They’re how ideas are tested, refined, and made usable — at scale.

Across books, programs, essays, and long-form thinking, I focus on one question:

What does values-led work actually look like in practice —
and how do we design for it to last?

Everything here is grounded in The Affection Economy — a way of working that treats care, courage, and accountability as strategic forces, not soft sentiment.

What this work is (and isn’t)

This is not opinion for opinion’s sake.
And it’s not inspiration without responsibility. It is:

• Clear thinking, written to be used

• Ideas tested in real organisational contexts

• Language that helps people name what isn’t working — and act differently

Affection, in this context, is not sentiment.
It is attention, care, accountability, and responsibility in action.

How this work shows up

Books & Long-Form IP

My books translate the Affection Economy into practical frameworks for leaders, teams, and individuals navigating growth, change, and complexity. These works are designed to:

• Shift how people think about leadership and performance

• Offer usable models, not abstract theory

• Stand alone — or support deeper engagement through training and advisory work

Substack & Essays

I publish two ongoing bodies of writing:

• She Who Holds the Map — a memoir-in-essays exploring inheritance, matriarchy, resilience, and the quiet revolutions that shape us

• The Affection Economy — essays on values-led work, leadership, culture, and systems change

Both are places where thinking is explored honestly, before it’s formalised elsewhere.

Programs & Licensed IP

Alongside writing, I design programs and frameworks that organisations can use repeatedly. These include:

• Values-led programs and toolkits

• Licensed frameworks for leadership and culture work

• IP designed to be adapted without losing integrity

This work often supports training, facilitation, or advisory engagements — but can also stand alone.

The Story Maker

The Story Maker is where ideas meet application. It’s a space for:

• Essays on leadership, values, and lived experience

• Cultural commentary grounded in work, not trends

• Writing that connects story, memory, and meaning to how we lead and decide

This is where values are lived — not told.

Who this work is for

This work resonates with people and organisations who:

• Know the old language of leadership no longer fits

• Want values that hold under pressure, not just in principle

• Are ready to move beyond surface-level culture conversations

It’s not designed to please everyone.
It is designed to be useful.

Commissions, licensing & collaboration

I collaborate on:

• Commissioned essays and editorial work

• Licensed use of programs and frameworks

• Custom IP development aligned to values-led practice

If you’re looking for writing or intellectual property that is grounded, rigorous, and deeply human, we should talk.