A journal of questions worth asking.

Some ideas arrive as stories.

Some become frameworks.

Some become books.

Others simply remain questions.

This is where I explore them, in the hope that they help us live, lead, and make decisions with greater clarity, courage, and care.

The Affection Economy: Toward a Co-Design of What Comes Next
Affection Economy Jet Swain Affection Economy Jet Swain

The Affection Economy: Toward a Co-Design of What Comes Next

Something’s shifting.

In just a few months, The Indian Express and Psychology Today have both written about what I call The Affection Economy — a movement I’ve been shaping for years.

Their words signal that affection, belonging, and care are no longer soft ideas. They’re becoming the strategy for a new kind of prosperity — one built on trust, reciprocity, and growth without compromise.

This piece explores how we can co-design what comes next.

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