A journal of questions worth asking.

Some ideas arrive as stories.

Some become frameworks.

Some become books.

Others simply remain questions.

This is where I explore them, in the hope that they help us live, lead, and make decisions with greater clarity, courage, and care.

When values are declared — and how we help people actually live them
Affection Economy Jet Swain Affection Economy Jet Swain

When values are declared — and how we help people actually live them

What happens when values are beautifully articulated — but not fully felt?

I came across an agency culture page that stopped me in my tracks. Its values were simple, human and quietly ambitious: Imagine. Grow. Respect. Perform. Enjoy.

And yet, I’ve spent years listening to people who want to live values like these — without always being given the conditions to do so.

This piece explores the quiet gap between stated values and lived experience, and why values aren’t slogans at all — they’re creative infrastructure.

Read More
Quiet Quitting or Conscious Recalibration?
Leadership Jet Swain Leadership Jet Swain

Quiet Quitting or Conscious Recalibration?

A reflection on the growing conversation around women “quietly quitting” their marriages — not as resignation, but as recalibration. Through the lens of The Affection Economy, this piece explores midlife agency, emotional labour and the quiet courage of choosing yourself.

Read More

Buy Now

New Book

New Book

The Affection Advantage is available:
Amazon Kindle
eBook download