Jet Swain
Founder of The Affection Economy
and creator of The Affection Advantage —
proving affection isn’t soft, it’s strategic.
I’ve spent 35 years at the intersection of design, creativity, and leadership — from global boardrooms to rural paddocks.
My work has always been about systems, stories, and strategies that create real impact.
Today, I bring that lens into The Affection Advantage — a framework that helps individuals, leaders, communities, and organisations uncover their blind spots and grow without compromise.
How We Can Work Together
For over three decades, I’ve helped individuals, teams, and organisations uncover the blind spots they didn’t know were there — and redesign the way they live, work, and lead.
Whether through executive coaching, keynote speaking, mentoring, or facilitation, my work always comes back to one principle: affection isn’t soft, it’s strategic. Every engagement is about turning care into courage, connection into culture, and values into action.
The Affection Economy is the wider movement, and The Affection Advantage is how I help you put it into practice.
Because affection isn’t an extra, it’s the missing lever. Businesses, communities, and systems thrive when they lead with care, connection, and courage.
Explore the ecosystem: my forthcoming book, The Affection Economy, a companion set of Affection Value Cards, and programs like The Values Compass and the women’s leadership retreat.
From startups to global brands, Jet brings affection and disruption into rooms that shape culture.
The Affection Economy isn’t theory — it’s felt.
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"Thank you for the wonderful couple of days in Wagga Wagga. My team really enjoyed it."
Agrifutures
2-day onsite Values-Led Leadership and Affection Economy workshop. -
"One thing that stuck with me was Jet’s session on the Affection Economy. She asked us to reflect on our values and place them on a compass. That exercise has stayed with me and continues to guide how I lead."
Nova Entertainment
Affection Economy Keynote and Workshop at NovaNext National Conference. -
“Jet was fantastic — engaging, knowledgeable, and an incredible facilitator."
Sydney Airport
1-day onsite Design Thinking & Values-led Leadership workshop.
Bring the Affection Advantage
to Your World
Whether you need a keynote speaker, executive coach, cultural strategist, or a values-led voice — this is where affection becomes your advantage.