Founder of the

Affection Economy

Keynote speaker, strategist,

and leadership coach

Jet Swain

Creative polymath, speaker, executive coach, mentor, and founder of the Affection Economy.

Jet helps people and organisations lead with heart — and reminds us that true affection requires grit, and real change calls for courage.

Affection with grit.
Change with courage.

How We Can Work Together

For over three decades, Jet has helped individuals, teams, and organisations rediscover what matters — through strategy, story, and soul.

Whether she is providing executive coaching for leaders and founders, keynote speaking that inspires cultural change, mentoring for women in leadership, guiding a leadership team, or facilitating a workshop, her work is always about one thing: helping people lead with courage, connection, and clarity. Everything we do to shift hearts, minds, and cultures.

The Affection Economy is a movement for people-first leadership and values-led change.

Because affection isn’t soft, it’s a strategy.
We believe businesses, communities, and systems thrive when they lead with care, connection, and courage.

Coming soon: Jet’s first book, The Affection Economy; a companion set of Value Cards; a self-paced Values Programs and tools to lead with heart.

From startups to global brands, Jet brings affection and disruption into rooms that shape culture.

The Agrifutures logo
The Coles logo in red and black.
Black text spelling "MamaMia" with a pink dot replacing the letter "i".
Nova logo with a stylised red background and a white play button icon on the left.
The word Gensler written in bold red letters on a white background.
Architectus logo in black text on a white background.
Mirvac logo with stylized black geometric shapes above the company name
Black text that reads 'Hassell' on a white background.
Accenture Management Consultants logo
Women In Digital logo
Logo of Desart with white lowercase letters on a dark blue, textured circle background.
Logos of the Australian Institute of Management with blue square and white graphic and text.
The Formula 1 logo in red and black on a white background.
Logo with a blue spiral design above the word 'Stockland' in black text.
HCLTech logo in blue text against a white background.
Symplicit logo with black and red lettering.
Queensland Government logo with a shield, a kangaroo, a bull, a conch shell, and mining symbols, along with the motto 'Audax At Fideilis'.
Logo of the New South Wales Government featuring a stylized red waratah flower and the text 'NSW GOVERNMENT' in blue.
South Australian government logo with text
The TED logo in red on a white background.
Sydney Metro logo featuring a stylized blue letter M and the words 'sydney METRO'.
Logo of Ausgrid showing a stylized wind turbine in blue and green, with the word 'Ausgrid' in black text.
Victoria State Government logo featuring a blue downward-pointing triangle and the text 'Victoria State Government' in blue.
Adelaide Airport logo
ABC Australia logo
Illustration of a modern, abstract building with curved blue and dark blue surfaces, resembling a cityscape. The text 'FRANK GEHRY' is below the building design.
Optus Stadium logo in blue and black text
Sydney Aiport logo
A logo featuring the name 'AstraZeneca' in purple text with a yellow abstract symbol.
Bupa logo with white text and a heartbeat line on a blue background.
Samsung logo with blue text on a white background.
Tiffany & Co. logo in black text on a white background.
Commonwealth Bank Logo
Telstra logo
Wesfarmers logo with green stylized leaves above the company name.
Logo of Nab (National Australia Bank)
University of Tasmania logo featuring a red lion emblem and black text.
UTS logo
CUB - Carlton United Breweries logo
M&C Saatchi logo
Black background with white outlined letter of the word 'MECCA' in the center.
Meta logo with blue infinity symbol and black text that says Meta.
Dropbox logo with a stylized blue open box icon and the word "Dropbox" in black text
Google logo with multicolored letters on a white background.
Logo of Virgin Atlantic with the text 'virgin atlantic' in purple and a red stylized feather with the word 'Virgin' in white inside it.
LAX logo Los Angeles Airprot
Virginia Australia logo with a red geometric shape and the words 'Virginia' in white cursive and 'australia' in black lowercase letters
Logo of Western Sydney International Airport with stylized lines encircling a shape.

The Affection Economy isn’t theory — it’s felt.

  • Thank you for the wonderful couple of days in Wagga Wagga. My team really enjoyed it.

    Agrifutures
    2-day onsite Values-Led Leadership and Affection Economy workshop.

  • One that has stuck with me was Jet Swain & her chat on the Affection Economy. Jet asked us to sit with our thoughts & intentions, then list our values on a compass. It was refreshing to take time to think about what those compass points mean to me & how I hope to use them in the workplace. Thank you for inspiring us Jet!

    Nova Entertainment
    Affection Economy Keynote and Workshop at NovaNext National Conference.

  • Jet was fantastic, very engaging and knowledgeable. She is an incredible facilitator.

    Sydney Airport
    1-day onsite Design Thinking & Values-led Leadership workshop.

Ready to bring the Affection Economy to your team? Contact Jet.

Need a sounding board?

We'd love to work with you if you're seeking a keynote speaker, cultural strategist, or a values-led voice.