The Story Maker
Insights from the Affection Economy:
where values are lived, not told.
Values-led leadership, cultural change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
The Affection Economy: Toward a Co-Design of What Comes Next
Something’s shifting.
In just a few months, The Indian Express and Psychology Today have both written about what I call The Affection Economy — a movement I’ve been shaping for years.
Their words signal that affection, belonging, and care are no longer soft ideas. They’re becoming the strategy for a new kind of prosperity — one built on trust, reciprocity, and growth without compromise.
This piece explores how we can co-design what comes next.
