The Story Maker

Insights from the Affection Economy:

where values are lived, not told.

Values-led leadership, cultural change, and human connection.

Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.

Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.

Week Two — Connection
Affection Economy Jet Swain Affection Economy Jet Swain

Week Two — Connection

Connection isn’t something we manufacture. It’s something we allow — through presence, warmth, and attention that doesn’t rush to fix or fill the space. In Week Two of 365 Acts of Affection, we explore how small, relational moments quietly reshape how we meet one another.

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Week One — Presence
Affection Economy Jet Swain Affection Economy Jet Swain

Week One — Presence

Week one we begin with Presence, within the theme The Self.

Before change, before action, before connection with others, we come home to ourselves.

Presence asks us to notice where our attention goes — and to practise returning. Not perfectly, not constantly, but gently. Again and again.

These acts are small by design. They don’t ask for more time, only more attention.

Begin where you are. Miss a day. Return. This is a practice.

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