The Story Maker
Insights from the Affection Economy:
where values are lived, not told.
Values-led leadership, cultural change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
What the Network Forgot
Zoe Scaman mapped the new world order — power through infrastructure and code.
This is the companion map: one that remembers the soul beneath the system, and the quiet architecture of affection that could hold it all together.
The Bureau of Overlooked Virtues
There’s a story about a man on a bicycle who notices the small, invisible virtues that hold us together — the kind of everyday affection that changes how we see one another. What if we all joined his Bureau?
Why Women’s Stories Matter
Every family has its Margaret — women who hold the map quietly, without recognition. Their stories show us that true leadership is not always loud, but lived through care, endurance, and connection. This is why women’s stories matter, for the maps they leave behind, the ones that still guide us home.
