
The Story Maker
Insights from the Affection Economy: where values are lived, not told.
Values-led leadership, culture change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
What We Really Mean by Affection
Affection isn’t romantic or weak — it’s a leadership choice. In this post, Jet Swain unpacks why affection is the bold foundation of a values-first future.
Wise Warriors: The Rise of Matriarchal Leadership
Matriarchs don’t retire—they rise.
From menopause to management, from orcas to org charts—this post explores why the world needs the wisdom of older women now more than ever.