The Story Maker
Insights from the Affection Economy:
where values are lived, not told.
Values-led leadership, cultural change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
      
      Affection Isn’t Soft: Defending the Innocent Without Harm
Affection isn’t soft — it’s grit with grace.
Like the Noble Eightfold Path, it’s a compass for action: guiding us to defend humanity with courage, clarity, and compassion.
      
      Wise Warriors: The Rise of Matriarchal Leadership
Matriarchs don’t retire—they rise.
From menopause to management, from orcas to org charts—this post explores why the world needs the wisdom of older women now more than ever.