The Affection Economy Manifesto

We believe affection is not soft — it’s a strategy.

It belongs in boardrooms, classrooms, lounge rooms, and lunch breaks.

It’s in how we lead teams and how we raise children.
In how we build businesses and how we speak to strangers.

Every decision is a chance to lead with heart.

When we centre kindness, courage, equity and connection—
we shift the systems we live in.

And when we act in alignment with our values,
even in the smallest ways,
we help shape a world where humanity thrives.