The Story Maker
Insights from the Affection Economy: where values are lived, not told.
Values-led leadership, culture change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
Affection Is a Cultural Shift, Not Just a Movement
Affection isn’t just a movement, it’s a cultural shift. As our old stories of growth unravel, affection offers a new way to measure meaning, connection, and belonging.
Welcome to The Affection Economy
A movement for those who believe business can be kind, leadership can be human, and change starts with us.
