Welcome to The Affection Economy
A movement for those who believe business can be kind, leadership can be human, and change starts with us.
There’s a quiet revolution underway.
One led not by ego, but by empathy.
Not by extraction, but by contribution.
Not by power, but by affection.
Welcome to The Affection Economy.
This isn’t just a leadership model.
It’s a way of living, working, and belonging rooted in values — kindness, courage, inclusion, transparency, and trust. It asks a simple but radical question: What if affection — not attention — was the most valuable currency in the world?
Why Affection?
Because affection builds trust.
Affection creates loyalty.
Affection drives the kind of change that doesn’t burn people out, but lifts them up.
And in a world that’s grown tired of hollow brands, toxic hustle, and short-term thinking, we believe affection is the new competitive edge.
Who is this for?
The Affection Economy welcomes three kinds of movement-makers:
The Curious – Those who feel the world is shifting and want language for what they already sense in their bones.
The Courageous – People ready to lead from a different place. Not louder. Not harder. Just truer.
The Committed – Leaders, changemakers, creatives, and citizens already living these values, who are ready to join forces and shape a better future together.
Which one are you?
What Comes Next
Each week, I’ll explore one of the 26 values that shape the Affection Economy—from Human-Centeredness and Kindness to Equity and Integrity. These aren’t abstract ideals. They’re lived practices. Each post will include actionable strategies for individuals, businesses, and communities—because this work belongs to all of us.
You’ll also meet stories from the edges—rural women, small business owners, grassroots leaders, corporate warriors—those rarely spotlighted, but leading with extraordinary heart.
And you’re invited.
An Invitation
This is not just my story. It’s ours.
If you’re craving a more human way to lead, create, parent, organise, or be, you belong here.
Let’s build something better—together.
With affection,
Jet
Author’s Note:
This piece was originally published here on The Story Maker. It is available for republication, syndication, or editorial adaptation.
For commissions or licensing, please contact Jet Swain.
