We can’t live company values if we don’t know our own. This post explores why alignment must begin with the individual — not the poster on the wall.

What if business had a beating heart?

Jet Swain’s upcoming book The Affection Economy explores values-led leadership, conscious growth, and how affection can shift the way we live, lead, and belong — without compromising people, profit, or planet.

A movement for those who believe business can be kind, leadership can be human, and change starts with us.