The Story Maker
Insights from the Affection Economy: where values are lived, not told.
Values-led leadership, culture change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
Affection Isn’t Soft: Defending the Innocent Without Harm
Affection isn’t soft — it’s grit with grace.
Like the Noble Eightfold Path, it’s a compass for action: guiding us to defend humanity with courage, clarity, and compassion.
Affection Is a Cultural Shift, Not Just a Movement
Affection isn’t just a movement, it’s a cultural shift. As our old stories of growth unravel, affection offers a new way to measure meaning, connection, and belonging.
We Can’t Live Company Values If We Don’t Know Our Own
We can’t live company values if we don’t know our own. This post explores why alignment must begin with the individual — not the poster on the wall.
What If Business Had a Beating Heart?
What if business had a beating heart?
Jet Swain’s upcoming book The Affection Economy explores values-led leadership, conscious growth, and how affection can shift the way we live, lead, and belong — without compromising people, profit, or planet.
Welcome to The Affection Economy
A movement for those who believe business can be kind, leadership can be human, and change starts with us.