The Story Maker
Insights from the Affection Economy:
where values are lived, not told.
Values-led leadership, cultural change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
Empathy Sustains. Affection Regenerates.
Empathy sustains us through understanding, but affection takes us further. It’s the regenerative force that rebuilds trust, community, and care after empathy has done its listening. This piece explores the evolution from empathy to affection as a new way of leading, healing, and creating systems that renew rather than exhaust.
Affection Is a Cultural Shift, Not Just a Movement
Affection isn’t just a movement, it’s a cultural shift. As our old stories of growth unravel, affection offers a new way to measure meaning, connection, and belonging.
Introducing The Story Maker
This is the beginning. A soft launch. A quiet spark.
Each week, I’ll share a story, a value, a truth.
Not just as a storyteller, but as a story maker—
