The Story Maker
Insights from the Affection Economy: where values are lived, not told.
Values-led leadership, culture change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
We Can’t Live Company Values If We Don’t Know Our Own
We can’t live company values if we don’t know our own. This post explores why alignment must begin with the individual — not the poster on the wall.
Micro-Moments That Build Trust and Meaning
Trust isn’t built in grand gestures — it’s shaped in the micro-moments. These quiet glimmers of presence, care, and consistency are what truly define values-led leadership.