The Affection Advantage

Open black and white book with chapter headings, next to a black hardcover book titled "The Affection Advantage" by Jet Swain on a white surface.

Redefining Success for
a New Era

We’ve been taught that growth requires trade-offs — profit over people, speed over care, success over self.

The Affection Advantage ebook challenges that story.

It shows you how to build businesses, communities, and lives where growth is measured not by extraction, but by trust, resilience, reciprocity, and impact that lasts.

This is not sentiment. It is strategy.
Just as sustainability became a non-negotiable in the last decade, affection is the new baseline for leadership and culture.

  • Across five acts and 30+ short chapters, Jet Swain offers:

    • Bold Insights — clarity on why old growth models are breaking down.

    • Real Stories — from leaders, communities, and small businesses proving values can be strategy.

    • Practical Shifts — tools and prompts to help you embed clarity, care, courage, consistency, and contribution into daily practice.

    This isn’t theory. It’s a companion — a values-first map for entrepreneurs, creatives, leaders, coaches, and communities who want to grow without losing themselves in the process.

  • You don’t need to be a CEO to belong here.

    • Leaders & Teams ready to align performance with people.

    • Entrepreneurs & Creatives tired of hustle and burnout.

    • Communities & Change-Makers building impact with integrity.

    • Individuals seeking a compass to live and work by values.

    If you’ve ever felt that the old definitions of success don’t fit anymore, this book is for you

  • We are living in a time of great unravelling. Old scripts of leadership and worth are falling away. In their place, something powerful is emerging: a quiet revolution of people who want to do things differently.

    The Affection Advantage is not a “nice-to-have.” It’s the serious work of building cultures that endure.

  • Jet Swain is a strategist, storyteller, and founder of The Affection Economy.

    With 35 years in design, brand, and cultural leadership, she brings clarity, courage, and care into every room she enters.

    She is:

    • A keynote speaker on values-led leadership, equity, and matriarchal agency.

    • Mentor to emerging leaders and women returning to work.

    • Author of The Affection Economy (forthcoming).

Download Your Copy

Buy The Affection Advantage eBook

This is not self-help. It’s social impact — grounded in clarity, compassion, and personal agency.