The Story Maker

Insights from the Affection Economy: where values are lived, not told.

Values-led leadership, culture change, and human connection.

Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.

Jet Swain 21/8/25 Jet Swain 21/8/25

When Everything Aligns: Finding My Way Back Through Values

Jet Swain keynote speaker at NOVA Entertainment conference

Jet Swain 13/8/25 Jet Swain 13/8/25

Why I Chose Sanskrit to Anchor the 30 Values in The Affection Economy

Each value in The Affection Economy begins with a Sanskrit word — chosen not for effect, but to bring us home to what matters. Here’s why.

Jet Swain 30/7/25 Jet Swain 30/7/25

What If Business Had a Beating Heart?

What if business had a beating heart?

Jet Swain’s upcoming book The Affection Economy explores values-led leadership, conscious growth, and how affection can shift the way we live, lead, and belong — without compromising people, profit, or planet.

Jet Swain 9/7/25 Jet Swain 9/7/25

What We Really Mean by Affection

Affection isn’t romantic or weak — it’s a leadership choice. In this post, Jet Swain unpacks why affection is the bold foundation of a values-first future.