The Story Maker
Insights from the Affection Economy:
where values are lived, not told.
Values-led leadership, cultural change, and human connection.
Welcome to The Story Maker — Jet Swain’s blog exploring how we live, lead, and belong through the lens of The Affection Economy.
Here you’ll find reflections, case studies, and practical strategies for leaders, teams, and communities ready to build trust, lead with kindness, and create meaningful change.
Wise Warriors: The Rise of Matriarchal Leadership
Matriarchs don’t retire—they rise.
From menopause to management, from orcas to org charts—this post explores why the world needs the wisdom of older women now more than ever.
Tiny Revolutions of Integrity
Integrity isn’t loud. It begins with small, deliberate choices — the kind that rarely make headlines but quietly shape how we lead, work, and show up in the world. Inspired by the beautiful comic by Grant Snider, this piece explores how tiny acts of alignment can ripple outward to spark real, lasting change.
Image credit: Grant Snider, “Tiny Revolutions” – www.incidentalcomics.com
Welcome to The Affection Economy
A movement for those who believe business can be kind, leadership can be human, and change starts with us.
Between Applause and Absence: A Reflection on Recognition
A night of applause. A moment of pride. And a quiet discomfort that lingered just off-stage. This is a reflection on who we honour, what we overlook, and the values we carry with us.
The Affection Economy Manifesto
We believe affection is not soft — it’s a strategy.
Introducing The Story Maker
This is the beginning. A soft launch. A quiet spark.
Each week, I’ll share a story, a value, a truth.
Not just as a storyteller, but as a story maker—
